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Case Study: Crane Engineering Sales
"Through the common database, Selltis allowed us to access complete information easier than any other program."

Crane Engineering Sales is a distributor and manufacturer�s representative for fluid handling products, instrumentation, water and wastewater products, and aftermarket repair and service. Located in Kimberly, Wisconsin, Crane has 65 users who have been on Selltis since August 1999. Here�s what Mark Schwei, the President of Crane had to say about the Selltis solution.

We needed to get our sales staff, both inside and outside, to communicate with each other without having to constantly pick up the phone. And we�d been struggling with how to share leads back and forth bet ween our different divisions for years. We were running Gold Mine and ACT!, and we had viewed demonstrations from SalesLogix and Profit Dollars. Then we heard about Selltis from another distributor.

The shared database in Selltis was attractive to us. It allows all of our online users access to real-time, complete customer information. Other programs offered a similar setup, but required customization from a third-party integrator. You�d be consistently relying on somebody else to program your system to make it work. Customization costs were just as expensive as the software itself. Selltis was a much closer fit out of the gate. It was a better value. We�re distributors. The program was designed for people like us.

We piloted Selltis with a small cross-functional team of ten people from different disciplines including inside sales, outside sales, customers service, MIS and management for three months prior to purchase. We wanted to make sure we were making the right decision. And we did. The total time savings for the company has been unbelievable. In addition, we are driving a sales process and creating discipline within our sales team.

Other programs didn�t have customer information as readily availabe as Selltis. With Selltis, your screen comes up and you�re looking at eight different things at a glance. We are using Selltis to give out reports to our principals in a timely fashion with very little lost time. In the past, we had to gather individual information from our sales force. Now we have a centralized database. We hit a button and the reports are done. And they�re in usable formats for management and our principals.

We do pipeline analysis, employee logs and activity levels of staff. We use it to keep a handle on opportunities. Another of the benefits to us has been the time and cost savings realized when we�ve lost or relocated sales people. When we transition a sales person out of a territory, we have all of their activities, rather than just what was put in the quote file. And that can equate to $20,000 in savings per individual.

Selltis is a perfect tool for tracking employee activity. You just scroll down through your employees and have instant access to their activities, opportunities, quotes and more. We�ve already become more disciplined with our quotes. Our people are sharing more customer information than ever.

You�ve got to use every little edge you can to capitalize on Customer Relationships. For Crane, Selltis has become quite a big edge.

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Please send comments and inquires to info@selltis.com